Where to Use Pages
A hub and five category pages that answer the question every new cardholder asks: can I use my card for this?
Branding
Visual Design
UI & UX
Marketing
Client: Paytient (in-house)
Industry: Healthcare payments (Series B healthcare fintech)
Timeline: Weekly sprints, 2026
My role: Visual Designer and Webflow Developer. I designed some pages in Figma and built it in Webflow.
Copy: Paytient Brand Marketing team
Tools: Figma, Webflow
Overview
Paytient members get their card through an employer, and the first thing they wonder is where it works. The honest answer is complicated. Approved categories depend on each employer's or health plan's program, merchants categorize themselves, and some things, like insurance premiums, are off limits. Members also search by need, not by program rules: "can I pay for dental with this?"
What I made
A small system instead of six one-offs. A hub page introduces five categories (Medical, Pharmacy, Dental, Vision, Veterinary) and carries the one caveat members must see: eligibility depends on your employer's program, so log in to check.
Each category page follows the same template so the experience is predictable:
A friendly, category-specific headline ("Get well[ness] soon," "Healthy smile, happy wallet," "Because they're family, too")
Named merchants and examples of care, so people can picture their own purchase
A "use Paytient for" list and a short "but not for" list, which sets expectations up front
Real member quotes for that category
FAQs on eligibility and repayment
The tone is warm and consumer-first. These are pages a person reads at a pharmacy counter or in a waiting room, so scannability came first.
What this shows
One flexible template that keeps a family of pages consistent, plain-language expectation setting, and consumer-facing healthcare content that stays friendly without overpromising.
Featured pages
