Paytient Customer Stories

Animated and static customer case study posts for LinkedIn, built around real people and real outcomes.

Branding

Visual Design

Marketing

Illustration

Motion

Social

Client: Paytient (in-house)
Industry: Healthcare payments (Series B healthcare fintech)
Timeline: 2026
My role: Visual Designer. I designed the posts and animated them. Copy by the marketing team.
Tools: Figma, Figma Motion

Overview

Customer case studies are usually long documents. On LinkedIn they have to work in a few seconds. For Paytient's case study series, I designed posts that pair a real person with the outcome, so someone scrolling past understands the result before deciding whether to stop.

What I made

The series shares one look so each story is recognizable at a glance: a warm cream canvas, the Paytient wordmark, a dark tag naming the industry (Case study: Manufacturing, Case study: Education), and real photography.

The manufacturing story ran as a cover with the headline result, $700K+ in health plan savings; a quote card in a member's own words, "I really like being able to use this card. Otherwise, I would have had to save for months to go to the doctor"; and an animated post for the feed. An education story for a Midwest school district and a story for a specialty retail and services franchise rounded out the series.

I animated the manufacturing and education posts in Figma Motion as stat reveals: a photo and headline slide dissolves into one large number at a time. For the manufacturer those numbers are a 4:1 return on investment, $700K+ in health plan savings, and 49% of spend on pharmaceuticals. For the school district they are a 5:1 return, $74K in health plan savings, and 22% workforce utilization. The animated posts are square for the feed, and the cover and quote cards are wide, about 1.91:1, so they hold up as link cards.