Paytient Pricing Page
A pricing page that lets an employer find a plan and a price in one scroll, then see exactly what happens next.
Branding
Visual Design
UI & UX
Marketing
Client: Paytient (in-house)
Industry: Healthcare payments (Series B healthcare fintech)
Timeline: Weekly sprints, 2026
My role: Visual Designer and Webflow Developer. I designed the page in Figma and built it in Webflow.
Copy: Paytient Brand Marketing team
Tools: Figma, Webflow
Overview
Employers evaluating a benefit want to know what it costs and what they get. Paytient's pricing has a few moving parts: a purchasing-power amount per employee, a cost per employee, a monthly platform fee, and separate enterprise and custom paths. If the parts are unclear, buyers drift to "talk to sales" and the self-serve path goes unused.
What I made
A page that puts the decision at the center.
Four plans in one row, split by how you buy. "Buy Online" (Essential and Plus) on warm gradient cards and "Talk to Sales" (Enterprise and Custom) on dark cards. The color split shows which path you're on before you read a word.
The same three numbers on every card: healthcare purchasing power, cost per employee, and monthly platform fee. Comparing plans takes one glance.
An "All plans come with" strip: medical, dental, vision, pharmacy and veterinary care, no interest and no fees, flexible repayments.
What this shows
Structuring complex pricing so it compares at a glance, color and layout that signal two purchase paths, and small product illustrations that make a process feel concrete.
