Paytient Explainer Videos
Motion videos that explain how a healthcare payments product works, from a 25-second testimonial reel to a three-minute explainer, made for the LinkedIn feed.
Motion
Marketing
Visual Design
Branding
Social
Client: Paytient (in-house)
Industry: Healthcare payments (Series B healthcare fintech)
Timeline: 2026
My role: Visual Designer. I designed and animated the videos.
Tools: Adobe Express
Overview
A healthcare payments product is hard to explain in a paragraph. For LinkedIn, I turned the explanation into videos that show how it works for employers and for their employees.
What I made
Four videos built in Adobe Express: how Paytient works for an employer and its employees; a walkthrough of the experience from setup to completed care; member testimonials in their own words; and the launch of prescription savings through partnerships with GoodRx and Mark Cuban Cost Plus Drug Company.
The look is kinetic type on cream and lavender backgrounds, color-block reveals, and image wipes that bring in real people. The motion is light: type reveals, color blocks, and wipes. The videos are 16:9 for the feed and run from 25 seconds to about three minutes.
What this shows
A working motion process in Adobe Express, one look carried across a video series, and the ability to turn a product explanation into clear video.
Explainer video: how Paytient works for an employer and its employees.
Walkthrough video: the Paytient experience, from setup to completed care.
Member testimonial video.
Video announcing prescription savings partnerships with GoodRx and Mark Cuban Cost Plus Drug Company.