Paytient on Instagram
Hand-drawn characters and employee spotlights that gave a healthcare payments company a warmer voice on Instagram.
Branding
Visual Design
Marketing
Social
Illustration
Client: Paytient (in-house)
Industry: Healthcare payments (Series B healthcare fintech)
Timeline: 2024 to 2025
My role: Visual Designer and Illustrator.
Tools: Figma, Adobe Illustrator, and Adobe Fresco
Overview
Paytient's LinkedIn speaks to HR leaders. Instagram needed a different voice: warmer, more personal, and less about benefits administration.
What I made
Hand-drawn characters carried seasonal and health posts. A ghost in sunglasses wished everyone a healthy Halloween, and a hippo and a bird illustrated a post about healthcare costs, tiny or towering. The channel also ran employee spotlights, including a profile of the Sr. Manager of Brand & Creative Services.
What this shows
Illustration as a brand voice, and the ability to shift tone between a B2B LinkedIn audience and a more personal Instagram one.
