Paytient Manufacturing Page
Branding
Visual Design
UI & UX
Marketing
Client: Paytient (in-house)
Industry: Healthcare payments / Manufacturing employers
Timeline: Weekly sprints, 2026
My role: Visual Designer and Webflow Developer. I designed the page in Figma and built it in Webflow.
Copy: Paytient Brand Marketing team
Tools: Figma, Webflow, Webflow Interactions, GSAP
Overview
Paytient's main site speaks to employers in general. Manufacturers, job shops and fabricators have a different reality: hourly workers, thin margins, high turnover, and benefits that range from nothing to a full plan with a deductible people still can't afford. A generic page would never feel written for them.
What I made
A page built around the manufacturer's situation, not Paytient's feature list.
Three coverage situations, three cards. "No benefits yet," "Partial coverage," and "Full coverage + HDHP." A visitor finds themselves on the first screen and sees how Paytient fits.
An interactive "why this matters" module that moves through topics like the ROI of care, preventing claims and building for lean teams, so a long argument reads one topic at a time.
App and product visuals for the three-step flow: get care, swipe, choose a repayment plan.
Proof in context. A statistics band and a customer story on why Shasta Industries chose Paytient, with the quote and the dental-benefit detail pulled forward.
An interactive pricing module with the Essential and Plus plans, so a shop owner sees what it costs without leaving the page.
Rhythm. Tinted coverage cards, a dark product section and a lavender stat band break up a long page and keep it scannable.
Built in Webflow with Interactions and GSAP, to accessible and WCAG standards.
What this shows
Vertical-specific landing page design, long-form structure that stays scannable, interactive modules built without a developer handoff, and an end-to-end design and build.
paytient.com/manufacturing
