Baptist Health Brand Hub
Built and maintained a comprehensive brand system, digital UI, signage, and print across a major South Florida health network.
Visual Design
UI & UX
Marketing
Branding
Product Design
Project Overview
Client: Baptist Health South Florida
Industry: Healthcare
Timeline: Several weeks
My Role: Visual Designer & Brand Strategist
Baptist Health is one of South Florida's largest health systems — which means hundreds of people across the organization creating materials every day, with or without brand guidance. The goal was to change that. I designed and built a Brand Hub: a web-based home for the company's brand guidelines, design templates, and downloadable assets, so anyone in the org could design on-brand without coming to the marketing team.
The project spanned several weeks and involved multiple rounds of stakeholder reviews across departments. The result was measurable — fewer ad-hoc design requests coming into the marketing team, and noticeably higher quality work coming out of the broader organization.
Additional Images
