Hand-drawn Doodles
A custom set of hand-drawn illustrations created to bring warmth and personality to Paytient's brand library.
Illustration
Branding
Visual Design
Client: Paytient
Industry: Healthcare Benefits / Fintech
Timeline: Varies
My Role: Illustrator & Brand Designer
Not every brand moment calls for polished vectors. For Paytient's brand library, I created a set of hand-drawn doodles designed to add warmth, humanity, and a little playfulness to a product that deals with an inherently stressful topic — paying for healthcare.
The illustrations live inside the brand system as a flexible asset designers and marketers can reach for when the content calls for something a little more personal. They're intentionally loose and organic, providing a counterbalance to the clean UI and structured infographics that make up the rest of the visual language.
