Icons
Functional icon systems for Apple Retail and beyond — making complex ideas instantly legible.
Visual Design
Illustration
UI & UX
Client: Various — including Apple Retail
Industry: Tech / Retail / Healthcare
Timeline: Varies by project
My Role: Icon Designer & Visual Designer
Icons do a deceptively hard job — communicating a concept instantly, at any size, without a single word. This collection spans multiple clients and use cases, with a significant body of work created for Apple Retail's back-of-house operations.
For Apple, the icons were designed to help store employees quickly understand new products, processes, and initiatives — clear and intuitive enough to work in a fast-moving retail environment. Across all projects, the goal was the same: reduce friction and make complex ideas immediately legible.
