Honey Pot Wear
Full brand identity and merchandise design for a Disney-inspired lifestyle brand based in South Florida.
Branding
Illustration
Visual Design
Client: Honey Pot Wear
Industry: Fashion / Lifestyle / Merchandise
Timeline: Varies
My Role: Brand Designer & Illustrator
Honey Pot Wear is a Disney lifestyle brand based in South Florida with a clear vision — merchandise that celebrates the magic without looking like it came from the gift shop. My job was to build the brand from the ground up and bring the founder's ideas for apparel to life.
I designed the logo and brand identity, then translated that visual language into a full line of publicly sold t-shirts — including Punzie's Dole Whip, The Magic Snack, Magic in the Making, and Residents of Tomorrow. Each design had to feel on-brand for Disney fans while standing on its own as a piece of wearable art. The result was a cohesive collection that gave the brand a distinct identity in a crowded fan merchandise space.
